Amsterdam Business Forum 2025

Amsterdam Business Forum 2025: Learn about optimistic leadership from Simon Sinek, Sanna Marin, Stefaan Vandist (winner of the Management Book of the Year 2025), and other top speakers.

Optimistic Leadership

A world full of uncertainty, polarization, and rapid change needs Optimistic Leadership. Leaders who see opportunities in every challenge. Who embrace new voices. Who lead their teams with confidence and decisiveness.

International leading speakers

The Amsterdam Business Forum 2025 brings together the world’s brightest thinkers. They share their insights on “Optimistic Leadership.”

Simon Sinek – Visionary thinker and indestructible optimist, known for bestsellers such as ‘Start with Why’ and founder of The Optimism Company.

Sanna Marin – Former Prime Minister of Finland (2019-2023), youngest Prime Minister in the world at 34, led during COVID-19 and NATO accession.

Neil Pasricha – New York Times bestselling author and researcher in positive psychology, expert on the relationship between happiness and leadership.

Peter Hinssen – Serial entrepreneur and keynote speaker, leading visionary on digital innovation and its impact on society and business.

Eliza Filby – Expert in intergenerational collaboration and communication between different generations in the workplace.

Stefaan Vandist – Former brand strategist at Duval Guillaume, now focused on creativity and strategy for sustainability issues.

During the breaks there will be several Deepdive Sessions, including one with Management Book of the Year Winner Stefaan Vandist.

The best workday as a leader

In a world that is changing faster than ever, decision-makers like you need one thing: optimistic leadership that actually works.

DenkProducties presents the leadership seminar the Netherlands has been waiting for. Come to the most spectacular leadership seminar in the Netherlands!

English is the vehicular language.

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